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  • Privacy Policy

    FLUENT-ADS Website Privacy Policy

    FLUENT-ADS is committed to protecting the security and privacy of your personal data and ensuring that we conduct our business in compliance with laws on privacy, data protection and data security. We hope that the information in this policy will help you to understand what information FLUENT-ADS may collect and how we may use, protect and share it.

    This policy only applies to FLUENT-ADS.co.uk and does not extend to the practices of other websites that we may link to, companies that we do not own or control, and to people that we do not employ or manage.

    What information does FLUENT-ADS collect?

    Personal identifiable information
    FLUENT-ADS only collects the personally identifiable information that you provide to us. We do not collect any personally identifiable information about you, such as your name, address, telephone number or email address (“Personal Information”) unless you provided it. In some cases, you provide this information to us directly. In other cases, you provide this information to us through our partners. FLUENT-ADS will not knowingly collect or use any Personal Information collected from children for any purpose whatsoever. The Personal Information we collect, includes (see list below for further definitions):

    • name (optional)
    • gender (optional)
    • employer (optional)
    • department (optional)
    • business/personal-info.postal (optional)
    • business/personal-info.telecom.telephone (optional)
    • business/personal-info.online.email (optional)

    Purpose and lawful basis

    Purpose/Activity

     

    Type of data

     

    Lawful basis for processing including basis of legitimate interest

     

    To register you as a new customer

     

    (a) Identity

    (b) Contact

     

    Performance of a contract with you

     

    To process and deliver your order including:

    (a) Manage payments, fees and charges

    (b) Collect and recover money owed to us

     

    (a) Identity

    (b) Contact

    (c) Financial

    (d) Transaction

    (e) Marketing and Communications

     

    (a) Performance of a contract with you

    (b) Necessary for our legitimate interests (to recover debts due to us)

     

    To manage our relationship with you which will include:

    (a) Notifying you about changes to our terms or privacy policy

    (b) Asking you to leave a review or take a survey

     

    (a) Identity

    (b) Contact

    (c) Profile

    (d) Marketing and Communications

     

    (a) Performance of a contract with you

    (b) Necessary to comply with a legal obligation

    (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

     

    To enable you to partake in a prize draw, competition or complete a survey

     

    (a) Identity

    (b) Contact

    (c) Profile

    (d) Usage

    (e) Marketing and Communications

     

    (a) Performance of a contract with you

    (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

     

    To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

     

    (a) Identity

    (b) Contact

    (c) Technical

     

    (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

    (b) Necessary to comply with a legal obligation

     

    To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

     

    (a) Identity

    (b) Contact

    (c) Profile

    (d) Usage

    (e) Marketing and Communications

    (f) Technical

     

    Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

     

    To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

     

    (a) Technical

    (b) Usage

     

    Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

     

    To make suggestions and recommendations to you about goods or services that may be of interest to you

     

    (a) Identity

    (b) Contact

    (c) Technical

    (d) Usage

    (e) Profile

     

    Necessary for our legitimate interests (to develop our products/services and grow our business)

     

     

    Non-personally identifiable information
    In addition to Personal Information, FLUENT-ADS may also collect information that is not personally identifying (e.g., type of Internet browser and computer operating system used; domain name of the website from which you came; number of visits, average time spent, pages viewed). This information is used by us to improve our website content, customer experience and business practices. We collect the following non-personally identifiable information:

    • clickstream
    • http
    • clientevents
    • searchtext
    • interactionrecord
    • cookies
    • miscdata

    Cookies
    Cookies are a technology that can be used to provide you with tailored information on a website. When you visit our website, we may store some information on your computer that ensures we recognize you the next time you return to our site. You can set your browser to off or to notify you when you receive a cookie, giving you the chance to decide whether to accept it. Our Web site uses the following cookies: name=”*” value=”*” domain=”*” path=”*”

    How do we protect the information we collect?

    FLUENT-ADS takes precautions that are consistent with industry practices to ensure the security of your Personal information. We strive to protect your Personal Information from loss, destruction, falsification, manipulation and unauthorized access or disclosure.

    How do we use the information we collect?

    When you provide us with Personal Information, we use it to respond to your enquiries, process your transactions, provide you with access to certain information or to generally support our business relationship. This information may also be used to improve our website content, customer experiences and business practices. In some cases, FLUENT-ADS’s website contains links to other websites. FLUENT-ADS is not responsible for the privacy practices or the content of any websites other than its own.

    We collect information for the following reasons:

    • Completion and support of current activity
    • Website and system administration
    • Research and development
    • One-time tailoring
    • Pseudonymous analysis
    • Pseudonymous decision
    • Individual analysis
    • Individual decision
    • Contacting visitors for marketing of services or products
    • Historical preservation
    • Contacting visitors for marketing of services or products via telephone

    How do we share the information we collect?

    We may share your Personal Information with our affiliates and with our partners, including our subcontractors and other third-party providers, in order to support the uses mentioned above, and such third-party providers may follow different Personal Information practices.

    How we use IP Tracking

    We use IP Address tracking technology to identify businesses visiting our site and the pages that are being used. This helps us analyse data about web page traffic in order to develop and improve our website for business visitors.

    Are there any exceptions?

    FLUENT-ADS will only disclose your Personal Information, without your consent, if we are:

    • Required to by law; or
    • Must do so in support or protecting our own rights, such as to collect monies owed or to seek legal remedies.

    In either case, FLUENT-ADS will only disclose the Personal Information to the extent required. We are not required to protect Personal Information that is publicly available.

    Controlling your personal information and your rights

    The GDPR safeguards the following rights for individuals:

    The right to be informed

    The right of access

    The right to rectification

    The right to erasure

    The right to restrict processing

    The right to data portability

    The right to object

    Rights in relation to automated decision making and profiling.

    We provide individuals with all the following privacy information:

    ☐ The name and contact details of our organisation.

    ☐ The name and contact details of our representative

    ☐ The contact details of our data protection officer

    ☐ The purposes of the processing.

    ☐ The lawful basis for the processing.

    ☐ The legitimate interests for the processing (if applicable).

    ☐ The categories of personal data obtained (if the personal data is not obtained from the individual it relates to).

    ☐ The recipients or categories of recipients of the personal data.

    ☐ The details of transfers of the personal data to any third countries or international organisations (if applicable).

    ☐ The retention periods for the personal data.

    ☐ The rights available to individuals in respect of the processing.

    ☐ The right to withdraw consent (if applicable).

    ☐ The right to lodge a complaint with a supervisory authority.

    ☐ The source of the personal data (if the personal data is not obtained from the individual it relates to).

    ☐ The details of whether individuals are under a statutory or contractual obligation to provide the personal data (if applicable, and if the personal data is collected from the individual it relates to).

    ☐ The details of the existence of automated decision-making, including profiling (if applicable).

    When to provide it

    ☐ We provide individuals with privacy information at the time we collect their personal data from them.

    If we obtain personal data from a source other than the individual it relates to, we provide them with privacy information:

    ☐ within a reasonable of period of obtaining the personal data and no later than one month;

    ☐ if we plan to communicate with the individual, at the latest, when the first communication takes place; or

    ☐ if we plan to disclose the data to someone else, at the latest, when the data is disclosed.

    How to provide it

    We provide the information in a way that is:

    ☐ concise;

    ☐ transparent;

    ☐ intelligible;

    ☐ easily accessible; and

    ☐ uses clear and plain language.

    Changes to the information

    ☐ We regularly review and, where necessary, update our privacy information.

    ☐ If we plan to use personal data for a new purpose, we update our privacy information and communicate the changes to individuals before starting any new processing.

    Best practice – drafting the information

    ☐ We undertake an information audit to find out what personal data we hold and what we do with it.

    ☐ We put ourselves in the position of the people we’re collecting information about.

    ☐ We carry out user testing to evaluate how effective our privacy information is.

    Best practice – delivering the information

    When providing our privacy information to individuals, we use a combination of appropriate techniques, such as:

    ☐ a layered approach;

    ☐ dashboards;

    ☐ just-in-time notices;

    ☐ icons; and

    ☐ mobile and smart device functionalities.

    You may choose to restrict the collection or use of your personal information in the following ways:

    Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
    If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@Fluent-ADS.co.uk

    We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

    Contact us

    By using our site, you are agreeing to the practices we have described. If you have any questions, comments or disputes, please contact the FLUENT-ADS Data Controller FLUENT-ADS is committed to resolving any dispute you may have regarding our privacy policy quickly and efficiently.
    Any changes to this policy will be posted in a timely fashion. Check back often for any updates or changes.

    FLUENT-ADS

    Suite 2 Monkey Puzzle House
    Windmill Road, Sunbury on Thames
    Middlesex TW16 7DT

    Telephone: 0800 043 8838

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